Our Story

Product Guru is an award-winning platform that connects brands with retailers to make it simple & seamless to get new products onto shelves.

We provide a central hub for a thriving community of thousands of brands, and buyers from independent stores through to some of the UK’s largest retailers.

Our Story.

How Product Guru was born.

“I spent years selling to high street retailers and the UK grocery market and I'm painfully aware of the challenge (for both buyers and suppliers) in getting the right products in the right hands at the right time.

Despite successfully selling to many of the bigger UK retailers, it took a lot of hard work to get my products in front of retailers. Retail buyers are inundated with product samples and information, and with no meaningful process in place to review all these options, opportunities were being missed for both parties.

Although there's been a significant change of pace in the technology used within the retail sector, the process of finding the products that drive the market had really remained at a stand-still. With more and more small, specialist suppliers driving innovation in the sector, it has been harder than ever for buyers to be able to consider all options.

Product Guru has been shaped by these personal experiences and frustrations. We’re reinventing how products end up on shelves, making it simple, accessible and seamless.”

Simon Coyle – Founder & CEO, Product Guru

Our Mission.

What we are passionate about.

Our mission is to connect brands with the right buyers to drive business growth, for both suppliers and retailers.

We work closely with many of the UK’s major retailers, and our vision is to become their strategic product discovery partner, while helping innovative brands to thrive.

Moreover, we are passionate about supporting our community of innovative suppliers with guides and resources, brand awareness opportunities, industry-led webinars, and access to unique chances to connect with retailers through our virtual pitches and other events.

We make the process easy for buyers who want to innovate and expand their ranges, streamlining the process of submissions and review of products that meet their criteria.

Our Partners.

Who we work with.

We work in partnership with influential associations and organisations that share our goals to create valuable opportunities for all challenger brands.

Suppliers offer unique, innovative and challenger products, and we want to be at the forefront of the opportunities to showcase their offering, helping them to connect with retailers to drive business growth.

Our partners support these aims. We believe that working as a community makes us stronger and better positioned to help suppliers getting their products onto shelves.

Interested in joining us as a partner?